The prestigious international publication granted this annual recognition to Banorte for its profitability and results, driven by the work on digitization and personalization of the service.
So far in 2020, Banorte increased various digital transactions from 2 to 3 digits, reducing branch operations to less than 4%.
“This recognition is the result of our commitment to Mexicans and we will continue working to offer them the best experience in financial services”: Carlos Hank González.
Mexico City, December 2, 2020.— The prestigious international publication The Banker today recognized Banorte as the “Bank of the Year 2020” in Mexico for its profitability and results, driven by the development of digital channels and the growth of its processes self-service, in line with its commitment to transform banking for the benefit of its customers.
One of the main attributes taken into account in the recognition of Banorte is the growth in various of its digital transactions of 2 to 3 digits so far this year, especially through its Banorte Móvil mobile application, with which it has been managed to reduce the volume of transactions carried out in the branches to less than 4% of the total.
Likewise, The Banker recognized the accelerated migration of Banorte towards self-service with an increase in the level of satisfaction of its customers, NPS (Net Promoter Score for its acronym in English), driven through its work culture in “Cells”, multidisciplinary teams created with the aim of exceeding customer service expectations.
Carlos Hank González, Chairman of the Board of Directors of Grupo Financiero Banorte, commented: “At Banorte we are convinced that the new bank should be focused on digital services and personalization. This recognition is the result of our commitment to Mexicans and we will continue working to offer them the best experience in financial services ”.
This year, the award-winning judges have placed special emphasis on banks that have taken the lead in meeting the needs of their clients and that have maintained resilience in the face of the pandemic.
In this sense, one of the most important challenges that Banorte has assumed is the development of disruptive financial services. In November 2020, the Banorte-Rappi strategic alliance launched RappiCard, a product exclusively aimed at a universe of customers who are digital natives.
Marcos Ramírez Miguel, General Director of Grupo Financiero Banorte, commented: “From Banorte we thank The Banker for this recognition. We have worked very hard to strengthen our digital tools to be closer to our clients. We will continue working to always honor our slogan of being Banco Fuerte de México ”.
The Banker, the most important specialized publication for international banking, annually awards this prize considered a standard of excellence. The Bank of the Year distinction recognizes the ability of its winners to generate benefits for their clients, obtain competitive advantages and serve the markets in which they operate.
This recognition is added to others obtained by Grupo Financiero Banorte this year such as “The Best Bank in Mexico” in the “Lafferty 1000 Global Banking Database” ranking, in addition to being recognized as the most valuable brand in the Mexican banking industry in the ranking. “Banking 500 2020”, also published by The Banker.